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TRUNK President Yoshitaka Nojiri’s project to discuss the strategy, ideas, and originality of TRUNK(HOTEL). In this issue, he will explain where TRUNK-ness lies and reveals why they are attached to the city of Tokyo.
TRUNK targets seasoned travelers who are socially conscious so creativity is our top priority.
Tokyo is the only place where we can manifest our perfect creativity with confidence. We created TRUNK(HOTEL) at Jingumae with meticulous attention to details, and we received support from many partners to achieve perfection. If someone asks me if I can create a hotel of equal or higher quality outside Tokyo, my honest answer is no. I’m not sure if we can establish a system to do so in the future, either.
If you want to make a hotel using a copy-paste model, you can build a hotel in Paris, London or anywhere else. But our boutique hotels are truly unique. The underlying philosophy is to respect the history and culture of the area and then create new things. So we did a thorough research of Shibuya before we built TRUNK(HOTEL) at Jingumae.
Considering the effort, I don’t think we can make a hotel overseas or even outside Tokyo. If we do so, our attention to detail will never be enough. We have been fortunate to receive offers to open our hotels overseas, but we have no choice but to decline such offers because it is still beyond us.
We have many friends and fellows in Tokyo. We have many reliable partners who want to make Tokyo a more interesting place, and the number of such partners will further increase. We really respect each other, and we simply call them Tokyoites. We enjoy Tokyo with Tokyoites.
The main theme of making TRUNK’s hotels is “TOKYO PLAY”.
Tokyoites are people who are sensitive creativity, love Tokyo, and know how to play in Tokyo just like us.Together with them, we are going to make TRUNK(HOTEL) a place where we can make a bold statement as to the charm of this interesting city, Tokyo under the theme of “TOKYO PLAY.”
A team of Tokyoites, not employees of a hotel operator, will develop this hotel. Tokyoites are also a wide variety of fellows who are able to achieve a high level of performance. We would like to stimulate each other and develop interesting plans together. This is another TRUNK strategy we place importance on.
I have walked on foot in Tokyo for over 50 hours for this month alone. I was born and raised in Tokyo, and many members of TRUNK are also from Tokyo, but I realized that there are still many things I do not know. Even if you spent an entire year walking, it would be impossible to cover all of Tokyo. By the way, my impression of Tokyo is “chaotic.”
In order to express chaos, we need to associate with diverse people, and make the company chaotic as well. This is why Trunk has many people with various special abilities. We try to avoid being uniform and yet be able to demonstrate overall high performance. Respecting diversity necessarily entails all kinds of collisions and issues, but not being afraid of diversity may also be one of our important commitments.
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Creativity is the one and only identity.
TRUNK President Yoshitaka Nojiri talks about the quintessence of the "hotel," which is full of various lines of business. This time we will discuss the consideration and practice of one of the most important aspects of TRUNK which it emphasizes over everything―creativity.
Originality is the key to making future hotels
When we looking at the world from a hotel or, broader yet, from a tourism standpoint, how the world goes on around us becomes clearly visible. TRUNK President Yoshitaka Nojiri has a deep insight into the hotel business based on the market trend. How was the originality of TRUNK(HOTEL) born?
A hotel that is closed during the New Year’s holidays? TRUNK creates a new way of working
At TRUNK(HOTEL), we do not have work manuals, and our staff members themselves decide how to work based on our four core values: originality, innovation, contribution, and sincerity. Our way of working is only made possible because we are a group where each individual has a sense of ownership. General Manager Hisao Koga, Wedding Division Manager Sachiko Hayafune, and Accommodations Division Manager Daichi Ogihara will discuss these efforts and achievements.
A discussion by Asia’s leading hoteliers 【Part 2】What is important when creating a unique hotel.
Design Hotels, an international hotel community consisting of only high-quality, sophisticated, independent hotels in 50 countries around the world.
Along with Vice President of Design Hotels Asia-Pacific Division, Mr. Jinou Park serving as facilitator, and Singapore’s highly talented hotelier, Mr. Lou Lik Peng, “A discussion by Asia’s leading hoteliers.” In Part 2, they will underscore important aspects of creating a unique hotel that is strongly rooted in its surrounding area.
A discussion by Asia’s leading hoteliers 【Part 1】What is the driving passion behind their hotel development?
Design Hotels is an international hotel community consisting of only high-quality, sophisticated, independent hotels in 50 countries around the world. Design Hotels sets high eligibility requirements for participation in terms of design and stories, and it currently has three partners in Japan. Amongst them, the only hotel in Tokyo is TRUNK(HOTEL).
When Nojiri visited Singapore, he successfully had a talk with Mr. Lou Lik Peng, Singapore’s highly talented hotelier who was involved in creating The Old Clare Hotel in Sydney and Town Hall Hotel & Apartments in London, both of which are also Design Hotels members. In Part 1 of this conversation, Mr. Jinou Park, Vice President of the Asia-Pacific Division of Design Hotels, also joined as facilitator as they talked about their driving passion behind their hotel development.
Until TRUNK(HOTEL) opened
Born in Shibuya, Tokyo, TRUNK(HOTEL) is the first boutique hotel of TRUNK Co., Ltd.
A brand new hotel with its unique “Socializing” concept, we welcome many domestic and international guests.
We have built TRUNK(HOTEL) carefully over a long course of time, about 5 years from conception to completion. HR Director Yasuhide Ichikawa, who has worked closely with TRUNK President Nojiri through the entire process of preparing, talks about the circumstances and behind-the-scenes of the trial and error process.