TRUNK is always with Tokyo.

TRUNK President Yoshitaka Nojiri’s project to discuss the strategy, ideas, and originality of TRUNK(HOTEL). In this issue, he will explain where TRUNK-ness lies and reveals why they are attached to the city of Tokyo.

Creativity is the one and only identity.

TRUNK President Yoshitaka Nojiri talks about the quintessence of the "hotel," which is full of various lines of business. This time we will discuss the consideration and practice of one of the most important aspects of TRUNK which it emphasizes over everything―creativity.

Originality is the key to making future hotels

When we looking at the world from a hotel or, broader yet, from a tourism standpoint, how the world goes on around us becomes clearly visible. TRUNK President Yoshitaka Nojiri has a deep insight into the hotel business based on the market trend. How was the originality of TRUNK(HOTEL) born?

A hotel that is closed during the New Year’s holidays? TRUNK creates a new way of working

At TRUNK(HOTEL), we do not have work manuals, and our staff members themselves decide how to work based on our four core values: originality, innovation, contribution, and sincerity. Our way of working is only made possible because we are a group where each individual has a sense of ownership. General Manager Hisao Koga, Wedding Division Manager Sachiko Hayafune, and Accommodations Division Manager Daichi Ogihara will discuss these efforts and achievements.

A discussion by Asia’s leading hoteliers 【Part 2】What is important when creating a unique hotel.

Design Hotels, an international hotel community consisting of only high-quality, sophisticated, independent hotels in 50 countries around the world.
Along with Vice President of Design Hotels Asia-Pacific Division, Mr. Jinou Park serving as facilitator, and Singapore’s highly talented hotelier, Mr. Lou Lik Peng, “A discussion by Asia’s leading hoteliers.” In Part 2, they will underscore important aspects of creating a unique hotel that is strongly rooted in its surrounding area.

A discussion by Asia’s leading hoteliers 【Part 1】What is the driving passion behind their hotel development?

Design Hotels is an international hotel community consisting of only high-quality, sophisticated, independent hotels in 50 countries around the world. Design Hotels sets high eligibility requirements for participation in terms of design and stories, and it currently has three partners in Japan. Amongst them, the only hotel in Tokyo is TRUNK(HOTEL).

When Nojiri visited Singapore, he successfully had a talk with Mr. Lou Lik Peng, Singapore’s highly talented hotelier who was involved in creating The Old Clare Hotel in Sydney and Town Hall Hotel & Apartments in London, both of which are also Design Hotels members. In Part 1 of this conversation, Mr. Jinou Park, Vice President of the Asia-Pacific Division of Design Hotels, also joined as facilitator as they talked about their driving passion behind their hotel development.

Until TRUNK(HOTEL) opened

Born in Shibuya, Tokyo, TRUNK(HOTEL) is the first boutique hotel of TRUNK Co., Ltd.
A brand new hotel with its unique “Socializing” concept, we welcome many domestic and international guests.
We have built TRUNK(HOTEL) carefully over a long course of time, about 5 years from conception to completion. HR Director Yasuhide Ichikawa, who has worked closely with TRUNK President Nojiri through the entire process of preparing, talks about the circumstances and behind-the-scenes of the trial and error process.

Not bound by a manual—TRUNK’s HR strategy

TRUNK(HOTEL) has no manual. The independent actions and free ideas of the staff who work here make this hotel truly unique. So, how can TRUNK(HOTEL) staff work flexibly and achieve personal growth? TRUNK President Yoshitaka Nojiri, and HR Director Yasuhide Ichikawa, who was involved in creating the concept of TRUNK (HOTEL) before its opening, talk about their recruitment and human resource development.

Misconception about “hospitality” among Japanese hotels

Yoshitaka Nojiri, president of TRUNK Co., Ltd., aims to create a new market for“bou-tique hotels”in Japan. Here in “TRUNKER’S TALK,” Nojiri will delve into various top-ics from the hotel industry to his own work and lifestyle to the future of Tokyo and Japan.The topic of this issue is “What is lacking in the hotel industry today.” Nojiri, who knows ins and outs of boutique hotels around the world, will explain the challenges the Japanese hotel industry faces today and describe what an ideal hotel will be like in the future.